This project started as basic SEO to help drive traffic to, what was a typical godaddy style web site. I had to give my honest opinion to the client and let him know that no matter how much money was put into SEO, the site itself was confusing and going to lead to bounces. Without much convincing I recommended that the client switch to a more established e-commerce platform, such as bigcommerce, which is the one we went with.
With a very small budget, and the already great imagery, I took the basic theme and transformed it into a sleek easily navigable e-commerce website. Which was able to produce sales immediately.